1/4 cup regular margarine or butter
6-10 ounces regular marshmallows (about 40) or 4 cups miniature marshmallows
5 cups Kellogg's Rice Krispies cereal
Melt margarine in 3-quart saucepan. Add marshmallows and cook over low heat, stirring constantly, until marshmallows are melted and the mixture is very syrupy. Remove from heat. Add Rice Krispies cereal and stir until well-coated. Shape with buttered hands into Clown Pops, Snowmen, Toy Animals, and other "Festive Treats".
Shape warm Rice Krispies cereal mixture to form 12 flat-bottomed ovals; insert wooden skewers. When cool, decorate with frosting, raisins, nuts, or cooky decorations to make clown faces.
Shape warm Rice Krispies cereal mixture into 24 balls around surprise center of a gum-ball, raisins, walnut half, pitted date, or candied cherry. Roll in colored sugar or flaked coconut; cool.
Puddin' Tart Shells
Press a thin layer of warm rice Krispies cereal mixture into buttered muffin-pan cups or custard cups to form tart shells. Let stand until firm; remove from pans. Just before serving fill with pudding, sweetened whipped cream, ice cream, or fresh fruit.
Shap warm Rice Krispies cereal mixture to form 3 balls of decreasing size for each snowman; roll in flaked coconut. When cool, put balls together with thick confectioners sugar frosting to make snowmen; decorate with raisins, cinnamon candies, and gumdrops.
Press warm Rice Krispies cereal mixture into buttered shallow pans in a layer about 1/2-inch thick. When slightly cooled, cut into assorted shapes with buttered animal cooky cutters. Frost and decorate as desired.
The advertisement appeared in the December 1970 edition of Good Housekeeping.