Watkins Cookbook - 1938

Watkins Cookbook - 1938

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Watkins Cook Book 1938

The Watkins New Cookbook - 1938

The Watkins New Cookbook originally published in 1936 found success with its first printing of 175,000 copies, and the second printing of 500,000 copies.  After significant praise and endorsements, the Watkins Company set out to publish an enlarged book with hundreds of new recipes; the result was the 1938 version of the cookbook.   After recommendations "from friends, from famous chefs, from extensive travels in this country and abroad, and from a host of helpful contributors ... we offer you a Cook Book of practical, tested recipes and hope that you will get as much real pleasure and enjoyment in their use as we have in preparing and testing them for you and that you may become more enthusiastic than ever over the merits of the Watkins Products." 

As with any promotional cookbook published by a company, the idea is to sell more products.  No surprise that the recipes in the cookbook list Watkins Company products in the ingredients.  The introduction of the cookbook states there are over 10,000 Watkins Dealers delivering "300 Pure Food Products, Toilet Articles, Soaps and Cleansers, Household Medicines, and Stock and Poultry Preparations".  "Every Watkins Dealer is an independent merchant in business for himself.  He lives right in your own community and is a part of it.  He makes his money there and spends it there.  His children go to the schools and his taxes help maintain them, and other community enterprises."

Included in the cookbook are two 4-color pictures of the more popular Watkins "Pure Food Products." 

 

Watkins Products - 1938 Liquid
Watkins Company Extracts - 1938

 

Watkins Products - Spices
Watkins Products - Baking Products and Spices 1938

 

Sections of the cookbook include:

  • Bread - Biscuits - Doughnuts - Griddle Cakes - Muffins - Toast
  • Soups
  • Cheese and Egg Dishes
  • Fish and Fish Sauces
  • Poultry and Game
  • Stuffing or Dressing
  • Meats
  • Meat Sauces
  • Vegetables and Sauces
  • Salads and Salad Dressings
  • Puddings
  • Pudding Sauces
  • Cakes - Shortcake
  • Frostings for Cake
  • Pastries - Pies
  • Frozen Desserts and Refrigerator Desserts
  • Sauces for Ice Cream or Dessert
  • Sandwiches - Canapes - Appetizers
  • Cookies
  • Canning - Preserving - Pickling
  • Beverages
  • Economy Meats and Salads
  • Economy Desserts
  • Food for Invalids
  • Candy
  • Diet Hints
  • Weights, Measures and Oven Temperatures
Author
Watkins Company
Publisher
The J. R. Watkins Company
Year Published
1938
Number Pages
288