2.5 cups sifted all-purpose flour
1 teaspoon baking soda
2 eggs, slightly beaten
1 can Eagle Brand Sweetened Condensed Milk
2 2/3 cups (28-ounce jar) None Such Mince Meat
2 cups (1-pound jar) mixed candied fruit
1 cup Diamond Walnuts, coarsely chopped
Butter one 9-inch tube or springform pan. Line with waxed paper. Butter again. Sift flour with baking soda. Combine eggs, Eagle Brand Sweetened Condensed Milk, None Such Mince Meat, fruits, and Diamond Walnuts. Fold in dry ingredients. Turn into the pan. Bake at 300-degrees for 2 hours, or until center springs back and the top is golden. Cool 5 minutes. Turn out; remove paper. Cool, Decorate with Diamond Walnuts and glazed fruit.
Serve with your favorite vanilla or hard sauce.
Here is another version of the advertisement. This version appeared in the December 1963 issue of Better Homes and Gardens magazine.