3 cups unsifted flour
1 1/2 cups sugar
1/3 cup cocoa
2 1/4 teaspoons baking powder
1 1/2 teaspoons baking soda
1 1/2 cups BEST FOODS Real Mayonnaise
1 1/2 cups water
1 1/2 teaspoons vanilla
Grease 2 (9 x 1 1/2 inch) layer pans; line bottoms with waxed paper. Sift together dry ingredients into a large bowl. Stir in Real Mayonnaise. Gradually stir in water and vanilla until smooth and blended. Pour into prepared pans. Bake in 350-degree (moderate) oven for about 30 minutes or until cake tests done. Cool. Remove from pans. Makes 2 layers.
"Rich, moist cake without adding eggs or shortening. Creamy, whole-egg Best Foods takes the place of both."
This advertisement ran in the November 1970 edition of Good Housekeeping:
"Hellmann's helps you bake from scratch without eggs or shortening"